Why Businesses Need SFA or CRM Systems?

Sales Force Automation (SFA) and Customer Relationship Management (CRM) are two of the most important business management strategies widely followed across the globe. Specific programs are procedures are developed over the years to facilitate the implementation of these strategies. Today almost all medium to big business enterprises utilize either a SFA or CRM or both systems. Many of todays SFA and CRM systems offer features of both systems with real-time tracking and analysis.

Sales Force Automation as the name suggests is the automation of the total sales process which can include almost all processes from inventory management to sales and after-sale-services. Customer Relationship Management is the automation of all customer service and customer oriented processes from marketing to customer service and customer satisfaction management. Many processes are common in both SFA and CRM; and that’s why many software developers are combined both systems to create single powerful systems.

There are many reasons for businesses using SFA or CRM systems, these include

1. Automation saves both time and cost involved in key business processes.
2. Automation increases productivity and ensures availability.
3. The detailed customer database and previous contact information help offering better customer service.
4. Managing sales teams and leads are easy and even remote management is easily possible. Moreover lead routing and follow-up becomes very easy and trouble-free.
5. Real-time reporting and analysis help managers to make quick and better decisions.
6. Simplification and centralized processes ensure better management.

SWAN Solutions and Services is a Mumbai based IT infrastructure management company offering a great variety of business, network, application management solutions and services.